Review of the season- some stats
Posted: Sun Apr 26, 2026 9:37 am
This season saw the club finish in very much the same position as 2024/25, a couple of places out of the relegation zone on 53 points and 18th place (2024/25: 51 points 18th place). Both seasons saw early good results followed by a prolonged series of defeats which threatened the loss of NLS status. Each time safety was achieved with a couple of games remaining. Our home form was 19th best in the league (24/25: 18th) whilst we did a little better away at 16th (15th). We were 18th on goals scored ( 14th) and 16th on goals conceded (18th). Our Goal Difference was -16 versus -14 the previous season.
Of the 18 games where we scored first, we went on to win 13 (72.2%), draw 2 and lose 3. Of the 24 games where we conceded first we won 1 (4.2%), lost 19 and drew 4. This clearly demonstrates the first goal was crucial in the outcome of games. Scoring first appears to have given us the confidence to go on and win. Conceding first seems to have had the opposite effect and perhaps says something about the experience and mentality of the team. This has been a consistent theme despite the change in managers.
Our average league attendance picked up from 738 in 24/25 to 807 in 25/26 (+9.3%), leaving us as 21st best supported team (20th). And here is the challenge for the club. The NLS has moved on significantly since Dowse was last manager. In 2017/18 when we finished 4th, our average home gate was 590, 9th best with a league average of 551. Only one team averaged more than 1,000. Now 15 sides average more than 1,000 with a league average of 1,306. 22 clubs at Step 3 have better average attendances than us this season. This shows the health of the non-league game but we don’t appear to be keeping pace. Some of this is a reflection on two difficult seasons on and off the pitch. In 2022/23, when we finished 9th we were the 13th best supported side (973), although 973 would only have given us 17th place this season. Tuesday home fixtures were a drag on average attendances with an average of 569 propped up by the visit of Torquay Utd (1,014). Our last six home games have averaged 1,027 which is an encouraging trend and hopefully can be carried through into next season. Our highest attendance was 1,354 versus Eastleigh in the FA Cup and 1,230 versus Farnborough in the league. Lowest was 329 versus AFC Totton. Every additional 100 put on the average gate should generate around £20,000 in revenue so getting to the league average could be worth close to £100K before ancillary spend.
Clubs at our level do not produce detailed accounts so it is hard to see how comparative clubs’ revenues are split between gate, sponsorships, ancillary spend and advertising, etc. What we do know is that virtually every club is running at a loss and reliant on loans and shareholder funding. Of the 24 teams in the NLS for the 2024/25 season ( latest available reporting), I have found accounts for 20 which cover that same period. The largest losses in order where: Eastbourne Borough ( £897K)Torquay (764K), HRBFC (£574K), Welling Utd (£403K), Maidstone (£383K) and Worthing (£362K). I am pretty sure when Ebbsfleet publish their accounts they will have the largest loss having lost £2.8M the previous year. Only four clubs, Bath, Chippenham, Chelmsford and Aveley made a profit. It is ironic that the National League was one of the first leagues to introduce rules to improve financial sustainability, yet hardly any of their members can achieve a profit.
Of the 18 games where we scored first, we went on to win 13 (72.2%), draw 2 and lose 3. Of the 24 games where we conceded first we won 1 (4.2%), lost 19 and drew 4. This clearly demonstrates the first goal was crucial in the outcome of games. Scoring first appears to have given us the confidence to go on and win. Conceding first seems to have had the opposite effect and perhaps says something about the experience and mentality of the team. This has been a consistent theme despite the change in managers.
Our average league attendance picked up from 738 in 24/25 to 807 in 25/26 (+9.3%), leaving us as 21st best supported team (20th). And here is the challenge for the club. The NLS has moved on significantly since Dowse was last manager. In 2017/18 when we finished 4th, our average home gate was 590, 9th best with a league average of 551. Only one team averaged more than 1,000. Now 15 sides average more than 1,000 with a league average of 1,306. 22 clubs at Step 3 have better average attendances than us this season. This shows the health of the non-league game but we don’t appear to be keeping pace. Some of this is a reflection on two difficult seasons on and off the pitch. In 2022/23, when we finished 9th we were the 13th best supported side (973), although 973 would only have given us 17th place this season. Tuesday home fixtures were a drag on average attendances with an average of 569 propped up by the visit of Torquay Utd (1,014). Our last six home games have averaged 1,027 which is an encouraging trend and hopefully can be carried through into next season. Our highest attendance was 1,354 versus Eastleigh in the FA Cup and 1,230 versus Farnborough in the league. Lowest was 329 versus AFC Totton. Every additional 100 put on the average gate should generate around £20,000 in revenue so getting to the league average could be worth close to £100K before ancillary spend.
Clubs at our level do not produce detailed accounts so it is hard to see how comparative clubs’ revenues are split between gate, sponsorships, ancillary spend and advertising, etc. What we do know is that virtually every club is running at a loss and reliant on loans and shareholder funding. Of the 24 teams in the NLS for the 2024/25 season ( latest available reporting), I have found accounts for 20 which cover that same period. The largest losses in order where: Eastbourne Borough ( £897K)Torquay (764K), HRBFC (£574K), Welling Utd (£403K), Maidstone (£383K) and Worthing (£362K). I am pretty sure when Ebbsfleet publish their accounts they will have the largest loss having lost £2.8M the previous year. Only four clubs, Bath, Chippenham, Chelmsford and Aveley made a profit. It is ironic that the National League was one of the first leagues to introduce rules to improve financial sustainability, yet hardly any of their members can achieve a profit.